Jens Peter de Pedro is a kids' interactive media producer. Before founding Little Frogs Jens Peter worked for three years at the children's department at UR (The Swedish Educational Broadcasting Company).

Previously, Jens Peter has worked for organisations such as Swedish Television (SVT), the United Nations (UN), WGBH Boston (PBS), CleverIsland.com and internet guru Douglas Rushkoff.

Twice Jens Peter acted as a nominating juror for the Prix Jeunesse web prize (2006, 2004). In 2003 he was awarded Prix Europa, Europe's most recognized public service media prize, for the website "Tre över sju", a production he made with UR. (Read the jury's comments here.) Earlier the same year, he gave a master class at the Nordic Children's Television Festival in Ebeltoft, Denmark.

Jens Peter has a Masters from New York University's Tisch School of the Arts in Interactive Telecommunications (1999). You'll find more of his past work at his student website. He also received a Bachelors degree from Stockholm University in Psychology, Education and Children's Culture (1997).

A little-known fact about Jens Peter is that he is a world-class rapper with 14 years experience of knocking MCs out. Neither do many people know that he has been an avid fruit sticker collector since 1986.